The Best Time to Buy Almost Anything: A Sales Calendar

Retailers follow predictable sale patterns. Time your purchase around them and you can save without chasing every coupon.

January

New-year clearance and white-goods sales. Retailers reset stock, so sofas, bedding and winter clothing drop sharply.

Spring

Garden and DIY events, plus Easter promotions on food and travel. Book summer flights early.

Summer

Mid-season fashion sales and Prime Day style events. Electronics and outdoor gear see good knock-downs.

Black Friday and Cyber Monday

The biggest tech, gaming and appliance discounts. Compare against pre-sale prices to avoid inflated discounts.

December

Gift sets and partywear peak early, then drop right after Christmas into Boxing Day sales.

Rule of thumb

Buy out of season where you can. A winter coat is cheapest in spring, and a summer fan is cheapest in autumn.